How to Send HubSpot Lead Notifications to Slack with Power Automate

My flows > + New flow > Automated cloud flow

Create automated cloud flow

Go to make.powerautomate.com and sign in with your Microsoft account. Click 'My flows' in the left sidebar, then '+ New flow' at the top. Select 'Automated cloud flow' from the dropdown. Name your flow 'HubSpot Lead to Slack' and click Create without selecting a trigger yet.

1. 1Click 'My flows' in the left navigation
2. 2Click '+ New flow' button at the top
3. 3Select 'Automated cloud flow'
4. 4Enter 'HubSpot Lead to Slack' as the flow name
5. 5Click 'Create' button

Flow designer > Choose trigger > HubSpot

Add HubSpot trigger

In the trigger search box, type 'HubSpot' and select the HubSpot connector. Choose 'When a contact is created' from the trigger list. If you don't see HubSpot triggers, click 'See more' to expand all available options. This trigger fires immediately when new contacts enter your HubSpot CRM.

1. 1Type 'HubSpot' in the connector search box
2. 2Click on the HubSpot connector icon
3. 3Select 'When a contact is created' trigger
4. 4Click 'Create' to add the trigger

HubSpot trigger > Sign in

Connect HubSpot account

Click 'Sign in' and authenticate with your HubSpot account in the popup window. Grant Power Automate permission to read contacts and webhooks. After signing in, you'll see your HubSpot portal name appear in the connection dropdown. The trigger will automatically configure itself to listen for new contact events.

1. 1Click 'Sign in' button in the HubSpot trigger
2. 2Enter HubSpot email and password in popup
3. 3Click 'Grant access' for Power Automate permissions
4. 4Verify your portal name appears in the connection field

HubSpot trigger > Show advanced options > Properties

Configure contact properties

Click 'Show advanced options' in the HubSpot trigger to select which contact properties to retrieve. Add 'firstname', 'lastname', 'email', 'company', and 'hs_lead_status' to the properties list. These fields will be available in your Slack message. Without specifying properties, you'll only get the contact ID.

1. 1Click 'Show advanced options' in trigger step
2. 2Click in the 'Properties' field
3. 3Type and select 'firstname, lastname, email, company, hs_lead_status'
4. 4Verify all 5 properties appear in the field

Flow designer > + New step

Add new step

Click '+ New step' below the HubSpot trigger to add an action. This opens the action picker where you can search for connectors. The next step will be posting to Slack, so you'll need to find the Slack connector in the extensive list of available actions.

1. 1Click '+ New step' button under HubSpot trigger
2. 2Wait for the 'Choose an action' panel to load
3. 3See the search bar and connector grid

Choose an action > Slack > Post message

Add Slack action

Type 'Slack' in the action search box and click the Slack connector. Select 'Post message' from the available Slack actions. This action lets you send formatted messages to any Slack channel your bot has access to. Avoid 'Post message as a bot' unless you specifically need bot identity.

1. 1Type 'Slack' in the search box
2. 2Click on Slack connector from results
3. 3Select 'Post message' action
4. 4Click to add the action to your flow

Slack action > Sign in

Connect Slack workspace

Click 'Sign in' for Slack and authorize Power Automate to access your workspace. Choose the correct workspace if you're in multiple ones. Power Automate requests permissions to read channels, send messages, and access user info. The connection persists across all your flows.

1. 1Click 'Sign in' button in Slack action
2. 2Select your Slack workspace from dropdown
3. 3Click 'Allow' to grant Power Automate permissions
4. 4Verify connection shows your workspace name

Slack action > Channel and Message fields

Configure Slack message

Set 'Channel' to '#sales' or your target channel. In the 'Message' field, click the lightning bolt to add dynamic content from HubSpot. Build a message like 'New lead: [firstname] [lastname] from [company] ([email]) - Status: [hs_lead_status]'. Use line breaks to format the message cleanly.

1. 1Click Channel dropdown and select '#sales'
2. 2Click in Message field and type 'New lead: '
3. 3Click lightning bolt and select 'firstname' from HubSpot
4. 4Continue building message with lastname, company, email, hs_lead_status
5. 5Add line breaks for readable formatting

Top menu > Save > Test > Manually

Test the flow

Click 'Save' in the top right, then 'Test' to run a test. Choose 'Manually' and click 'Test' again. Go to HubSpot and create a test contact with the properties you configured. Return to Power Automate within 2 minutes to see if the test succeeded. Check your Slack channel for the message.

1. 1Click 'Save' button in top toolbar
2. 2Click 'Test' button next to Save
3. 3Select 'Manually' trigger option
4. 4Click 'Test' to start monitoring
5. 5Create test contact in HubSpot
6. 6Return to see test results

Top menu > Turn on

Enable the flow

After successful testing, click 'Turn on' in the top right corner to activate the flow. The status changes from 'Off' to 'On' and the flow begins monitoring HubSpot for new contacts. You can view run history, modify the flow, or turn it off anytime from the My flows page.

1. 1Click 'Turn on' toggle in top right
2. 2Confirm the flow status shows 'On'
3. 3Click 'Done' to return to My flows
4. 4Verify flow appears as 'On' in your flows list

Add conditional formatting to highlight high-value leads by checking company domain or lead score. Paste this expression in the Message field to make enterprise domains bold.

concat('New lead: **', 
triggerBody()?['firstname'], ' ', 
triggerBody()?['lastname'], '**',

concat('New lead: **', 
triggerBody()?['firstname'], ' ', 
triggerBody()?['lastname'], '**',
if(contains(triggerBody()?['email'], '@enterprise'), ' 🔥 ENTERPRISE', ''),
' from ', triggerBody()?['company'], 
' (', triggerBody()?['email'], ')',
' - Status: ', triggerBody()?['hs_lead_status'],
if(not(empty(triggerBody()?['hs_latest_source'])), 
concat(' - Source: ', triggerBody()?['hs_latest_source']), ''))