Import contacts from Google Sheets to HubSpot and export CRM data to spreadsheets.
Automate the data flow between your spreadsheets and CRM.
What can you automate?
The most common ways teams connect Google Sheets and HubSpot.
Import contacts from spreadsheets
When a new row is added to a Google Sheet, create or update a HubSpot contact.
Export contacts to Sheets
On a schedule, export HubSpot contacts matching specific criteria to a Google Sheet.
Event lead import
After collecting leads at an event, paste them into a Sheet and import to HubSpot with a tag.
Deal pipeline export
Every morning, export all active deals to a Google Sheet with deal name, stage, value, and owner.
Bulk property update
Update a spreadsheet column and have the changes sync to HubSpot automatically.
Platform Comparison
How each automation tool connects Google Sheets and HubSpot.
Find or Create Contact with email deduplication. Free HubSpot CRM works.
Top triggers
Top actions
Code-first with pre-built components. Full npm/PyPI access in every step. Free tier includes 10K invocations/day.
Top triggers
Top actions
Deep Microsoft 365 integration. Best when both apps have Power Automate connectors. Desktop flows add RPA capability.
Top triggers
Top actions
Iterator for bulk imports. Search module for exports.
Top triggers
Top actions
HubSpot API with free CRM access. Code node for property name mapping.
Top triggers
Top actions
What Will This Cost?
Drag the slider to your expected monthly volume.
Each platform counts differently — Zapier: 1 task per trigger. Make: 1 operation per module per record. n8n: 1 execution per run.
Prices shown for annual billing. Based on published pricing as of April 2026.
Estimated ROI
1000
min saved/mo
$583
labor value/mo
Free
no platform cost
Based on ~2 min manual effort per operation at $35/hr fully loaded labor cost.
Our Recommendation
Zapier's HubSpot integration includes a Find or Create Contact action that handles deduplication in a single step.
Analysis
Google Sheets-to-HubSpot is how teams import leads and export CRM reports without using HubSpot's clunky native CSV import tool.
[Zapier](/platforms/zapier/) wins for one-directional imports.
Adding a row to a Google Sheet and creating a HubSpot contact is Zapier's bread and butter. The Find or Create Contact action searches by email first, preventing duplicates.
[Make](/platforms/make/) wins for bi-directional sync and bulk operations.
If you need data flowing both ways, Make handles both in visual scenarios. Its Iterator module processes bulk imports row by row.
The free CRM works.
Unlike Salesforce, HubSpot's free CRM includes full API access. HubSpot+Sheets is one of the most cost-effective CRM automation setups: free CRM + free Make tier = $0/month total.
Common import pitfall: property mapping.
HubSpot contact properties have internal names (like hs_lead_status) that differ from display names (Lead Status). Use the internal property names.
Export scheduling for reporting.
The most valuable direction is often HubSpot-to-Sheets. Set up a daily export of your pipeline to a Google Sheet that your team uses for forecasting.
Google Sheets + HubSpot Workflow Guides
Step-by-step setup guides for connecting Google Sheets and HubSpot.