How to Send HubSpot Lead Score Alerts to Slack with Make

Scenarios > Create new scenario > Apps

Create New Make Scenario

Start a fresh scenario in Make to connect HubSpot lead score changes to Slack notifications. This sets up the foundation for monitoring score thresholds.

1. 1Log into Make and click 'Create a new scenario'
2. 2Click the large + icon in the center
3. 3Search for 'HubSpot' in the app directory
4. 4Select 'HubSpot' from the results

HubSpot > Triggers > Watch contacts

Configure Contact Updated Trigger

Set up HubSpot to watch for contact changes, specifically lead score updates. This trigger fires whenever any contact property changes in HubSpot.

1. 1Click 'Watch contacts' from the HubSpot module list
2. 2Click 'Add' next to Connection to authenticate HubSpot
3. 3Follow OAuth flow to grant Make access to your HubSpot account
4. 4Set 'Limit' to 100 to control processing volume

Scenario flow > Filter > Conditions

Add Lead Score Filter

Create a filter to only process contacts when their lead score crosses your threshold. This prevents notifications for every minor contact update.

1. 1Click the wrench icon between HubSpot and the next module
2. 2Select 'Set up a filter'
3. 3Name it 'Lead Score Threshold'
4. 4Set condition: 'hs_lead_status' Greater than 80

Apps > Slack > Create a Message

Add Slack Module

Connect Slack to receive the lead score notifications. Choose the message module to send formatted alerts to your sales channel.

1. 1Click + to add a new module after the filter
2. 2Search for 'Slack' and select it
3. 3Choose 'Create a Message' from available actions
4. 4Click 'Add' next to Connection for Slack authentication

Slack > Create Message > Message content

Configure Slack Message Content

Build the notification message with contact details and lead score. Use HubSpot data fields to create actionable alerts for your sales team.

1. 1Select your target Slack channel from the dropdown
2. 2In Message field, click 'Map' and add: 'Hot lead alert!'
3. 3Add HubSpot fields: firstname, lastname, email, hs_lead_status
4. 4Format as: '{{firstname}} {{lastname}} ({{email}}) scored {{hs_lead_status}} points'

🔔 New Lead: {{1.properties.firstname.value}} {{1.properties.lastname.value}}
Email: {{1.properties.email.value}}
Company: {{1.properties.company.value}}
Status: {{1.properties.hs_lead_status.value}}

Scenario controls > Run once

Test With Sample Data

Run a test to verify the scenario works with HubSpot contact data. This validates field mapping and message formatting before going live.

1. 1Click 'Run once' button at bottom left
2. 2Wait for HubSpot module to fetch sample contact data
3. 3Check that filter allows high-scoring contacts through
4. 4Verify Slack message appears in your test channel

Slack > Message content > Edit

Add Contact Link for Quick Access

Include a direct link to the HubSpot contact record so sales reps can act immediately. This saves time switching between tools during follow-up.

1. 1Edit the Slack message content
2. 2Add a new line after the score information
3. 3Insert: 'View contact: https://app.hubspot.com/contacts/{{portalId}}/contact/{{vid}}'
4. 4Save the message configuration

Module menu > Error handling > Break

Configure Error Handling

Set up error handling to catch API failures and rate limits. This prevents the scenario from breaking when HubSpot or Slack has issues.

1. 1Right-click the Slack module
2. 2Select 'Add error handler'
3. 3Choose 'Break' as the error handler type
4. 4Enable 'Store incomplete executions' in scenario settings

HubSpot module > Scheduling > Interval

Set Polling Schedule

Configure how often Make checks HubSpot for lead score changes. Balance between real-time alerts and API usage limits.

1. 1Click the clock icon on the HubSpot trigger module
2. 2Select 'Every 15 minutes' for the polling interval
3. 3Enable 'Process all results' to catch multiple updates
4. 4Save the scheduling configuration

Scenario controls > Activation toggle

Activate Production Scenario

Turn on the scenario to start monitoring lead scores in real-time. This begins the automated alert system for your sales team.

1. 1Click the 'OFF' toggle switch at bottom left
2. 2Confirm activation in the popup dialog
3. 3Scenario status changes to 'ON' with green indicator
4. 4Monitor the execution log for first few runs

Drop this into a Make custom function.

{{if(hubspotscore > 90; "🔥 URGENT"; if(hubspotscore > 80; "⚡ High Priority"; "📊 Qualified"))}} Lead Alert

{{if(hubspotscore > 90; "🔥 URGENT"; if(hubspotscore > 80; "⚡ High Priority"; "📊 Qualified"))}} Lead Alert