How to Send HubSpot Lead Score Alerts to Slack with N8n

Dashboard > + > New Workflow

Create new workflow in N8n

Start a fresh workflow for your lead scoring automation. You'll build a polling trigger that checks HubSpot every few minutes for score changes.

1. 1Click the '+' button on your N8n dashboard
2. 2Select 'Create new workflow' from the dropdown
3. 3Name it 'HubSpot Lead Score Alerts'

Canvas > + > HubSpot > Contact > Get All

Add HubSpot trigger node

Set up a polling trigger to check for contacts with high lead scores. N8n will query HubSpot's contacts API on your schedule.

1. 1Click the '+' icon on the canvas to add a node
2. 2Search for 'HubSpot' and select it
3. 3Choose 'Contact' as the resource
4. 4Select 'Get All' as the operation

HubSpot Node > Credentials > Create New

Configure HubSpot credentials

Connect N8n to your HubSpot account using a private app token. This gives read access to contact data including lead scores.

1. 1Click 'Create New' next to Credentials in the HubSpot node
2. 2Select 'HubSpot Private App API' as the credential type
3. 3Paste your HubSpot private app token
4. 4Click 'Save' and test the connection

HubSpot Node > Additional Options > Properties & Filter Query

Set lead score filter

Configure the HubSpot query to only return contacts above your score threshold. This reduces API calls and focuses on hot leads only.

1. 1Scroll down to 'Additional Options' in the HubSpot node
2. 2Toggle on 'Properties to retrieve'
3. 3Add 'hubspotscore', 'email', 'firstname', 'lastname'
4. 4Toggle on 'Filter Query' and enter 'hubspotscore__gt__80'

Canvas > + > Schedule Trigger

Add schedule trigger

Replace the manual trigger with a schedule to check for high-scoring contacts automatically. This turns your workflow into a polling system.

1. 1Click the '+' before your HubSpot node
2. 2Search for 'Schedule' and select 'Schedule Trigger'
3. 3Set trigger interval to 'Every 5 minutes'
4. 4Connect the Schedule node to your HubSpot node

Canvas > + > IF

Add IF node for score filtering

Create a conditional branch to only proceed when contacts actually cross your threshold. This prevents duplicate notifications for the same contact.

1. 1Add an IF node after the HubSpot node
2. 2Set condition to 'Number' > 'Larger' > '80'
3. 3Click in the first value field and select 'hubspotscore' from the HubSpot data
4. 4Leave the false branch empty for now

IF Node > True > + > Slack > Message > Post

Add Slack node on true branch

Configure Slack to send notifications when the score condition is met. You'll send a message with contact details to your sales channel.

1. 1Click '+' on the true output of the IF node
2. 2Search for 'Slack' and select it
3. 3Choose 'Message' as the resource
4. 4Select 'Post' as the operation

Slack Node > Credentials > Create New

Configure Slack credentials

Connect your Slack workspace using a bot token. This allows N8n to post messages to your chosen channel on behalf of your bot.

1. 1Click 'Create New' next to Credentials in the Slack node
2. 2Select 'Slack OAuth2 API' as the credential type
3. 3Paste your Slack bot token starting with 'xoxb-'
4. 4Test the connection and save

Slack Node > Channel & Text Configuration

Set Slack channel and message

Configure where to send alerts and what information to include. Format the message with contact details and lead score for your sales team.

1. 1Select your target channel from the Channel dropdown
2. 2In the Text field, click the expressions icon
3. 3Enter: '🔥 Hot lead alert! {{$node["HubSpot"].json["firstname"]}} {{$node["HubSpot"].json["lastname"]}} scored {{$node["HubSpot"].json["hubspotscore"]}} points'
4. 4Add the email below: 'Contact: {{$node["HubSpot"].json["email"]}}'

HubSpot Node > Right Click > Add Error Handler

Add error handling node

Set up error handling to catch API failures or rate limits. This prevents your workflow from breaking when HubSpot or Slack has issues.

1. 1Right-click on the HubSpot node and select 'Add Error Handler'
2. 2Choose 'Stop and Error' from the node menu
3. 3Connect it to a Set node
4. 4Configure the Set node to log error details

Bottom Panel > Execute Workflow

Test with sample data

Run a test execution to verify your workflow correctly identifies high-scoring contacts and sends formatted Slack messages.

1. 1Click 'Execute Workflow' at the bottom of the screen
2. 2Check that the HubSpot node returns contacts with scores above 80
3. 3Verify the IF node takes the true path
4. 4Confirm the Slack message appears in your channel with proper formatting

Top Right > Activation Toggle

Activate the workflow

Enable automatic execution so your lead scoring alerts run continuously. The schedule trigger will check HubSpot every 5 minutes for new hot leads.

1. 1Click the toggle switch at the top right of the workflow
2. 2Confirm activation in the popup dialog
3. 3Check that status shows 'Active' with a green dot

Drop this into an n8n Code node.

{{$node["HubSpot"].json["hubspotscore"] > 90 ? '🔥🔥🔥 URGENT' : '🔥 Hot'}} Lead Alert!
{{$node["HubSpot"].json["firstname"]}} {{$node["HubSpot"].json["lastname"]}} ({{$node["HubSpot"].json["company"] || 'No company'}})
Score: {{$node["HubSpot"].json["hubspotscore"]}}/100

{{$node["HubSpot"].json["hubspotscore"] > 90 ? '🔥🔥🔥 URGENT' : '🔥 Hot'}} Lead Alert!
{{$node["HubSpot"].json["firstname"]}} {{$node["HubSpot"].json["lastname"]}} ({{$node["HubSpot"].json["company"] || 'No company'}})
Score: {{$node["HubSpot"].json["hubspotscore"]}}/100
Email: {{$node["HubSpot"].json["email"]}}